65 Leads in 5 months for
Your Choice Fire & Security
STEP 1
A new website was needed to accurately reflect the products & services the businesses offers.
STEP 2
Develop new marketing materials for the core products and services. Establishing the brand more clearly, and displaying the tone of voice.
STEP 3
Establish the target market that business wanted to acquire and built a marketing strategy that sought to connect the ideal decision maker with the sales team at Your Choice.
A structured marketing mix was put together, with the sole aim of attracting Managing Directors, Health & Safety professionals and Operations Managers at Manufacturing plants, Warehouses, and Factories in a 100mile radius from Your Choice Head Office.
OUTCOME
Between February - July 2024, 65 high quality leads were passed to the sales team at Your Choice, who quoted business at 22 of these prospects.
The total value of the business quoted was £124,042. The other prospects were then entered into an email nurture campaign that would see further success later through the year.
Utilising a combination of services, the business would have seen an ROI of 581.37% from this project. Without taking into account future revenue from accumulated leads.
TESTIMONIALS
Your Choice Fire & Security
Sam worked for us as the sole marketing lead and developed a department from scratch, and throughout that time was exemplary for Your Choice Fire & Security and Your Solar Energy.
Sam developed two websites for us and developed the branding for both our businesses with a more clearly defined brand message. From there, Sam worked on lead generation for us. In that time, we saw a huge increase in leads coming into the businesses.
I would recommend Sam to any business looking to grow their marketing pipeline and their business, he’s an incredibly hard worker and creative and dynamic asset to any team.
GRAHAM WHITE
MANAGING DIRECTOR
YOUR CHOICE FIRE & SECURITY